# identity.md

## Organization Overview
- **Company Name:** Dose of Colors
- **Mission:** To create high-quality, cruelty-free makeup with superior formulas that are always on trend, inspired by color, offering a wide variety of highly pigmented options for eyes, lips, and face, suitable for everyone.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to creating high-quality, cruelty-free, and vegan makeup. The brand is driven by color and a commitment to superior, on-trend formulas, ensuring makeup is accessible and inspiring for everyone.
- **Team/About/Leadership/People links:**
    - About Us: https://doseofcolors.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Dose of Colors operates as an e-commerce retailer specializing in makeup products. They offer direct-to-consumer sales, including free domestic shipping on orders over $70 and Buy Now Pay Later (BNPL) options.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.